Skip to content

Currently building SEORCE

Johnpaul Nnaji

Software engineer building tools that help brands show up in Google and in AI search. I write honest notes on what I learn along the way.

Now

About me

  • Building SEORCE

    Helping brands see how they show up in Google, Bing, and AI search tools like ChatGPT, Perplexity, and Gemini.

  • Learning technical SEO

    Working through crawl budget, structured data, and how LLMs find and cite pages.

  • Writing as I go

    Short posts on what I'm learning about SEO from a software engineering background.

Selected work

SEORCE

2025 — now

SEORCE helps brands see how they show up in Google, Bing, and AI search tools like ChatGPT, Perplexity, and Gemini.

Role
Software Engineer
Focus
Technical SEO, crawl work, search traffic, AI search analytics
Surface
Google, Bing, ChatGPT, Perplexity, Gemini

myBigshelf

2024

A platform for book lovers to discover and share their favorite books, built by a team of students.

Role
Lead Backend Engineer
Focus
Backend architecture and infrastructure
Team
Student developers

Lab

All experiments

AI Crawler Visibility Checker

Test any URL against GPTBot, ClaudeBot, PerplexityBot, and others. Analyzes robots.txt rules, firewall & CDN blocks, noindex headers, and JavaScript dependency.

robots.txt rule evaluatorFirewall & CDN detectionJS dependency checkSimulated crawler view

AI Crawler Rendering Test

The instrument behind the write-up: a honeypot page and edge log recording which AI crawlers request it and which of them run its script instead of only reading the HTML.

Edge request vs JS callbackIP range verificationZero personal data loggedPublic real-time logs

Experience

Full experience

  • Software Engineer · SEORCE

    Jul 2025 — Present

  • Lead Backend Engineer · myBigshelf

    Feb 2024

  • Intern · Promild Tech Limited

    Sep 2023

Writing

All posts